Medline’s corporate mission is to improve the lives of patients and people by creating breast cancer awareness and promoting early detection.
Breast cancer awareness has been an important cause for Medline for more than 10 years, starting with initiatives at the global headquarters in the United States. Back in 2009, Medline Industries, Inc. turned everyday exam gloves from green to pink.
The pink gloves help take the scary part out of detection exams and remind nurses about the importance of creating a comfortable, friendly and open dialogue with patients.
In 2005 Medline made a conscious decision to create a breast cancer awareness campaign with the vision that ‘A World without Breast Cancer Is in Our Reach’.
A decade later, Medline’s campaign has helped make significant strides in improving the lives of everyone affected bythe disease, including patients, survivors, families of those who lost their battle and healthcare workers.
European Pink Glove Competitions
To raise breast cancer awareness, Medline launched the original Pink Glove Dance in 2009. Now, Medline hosts Pink Glove Competitions in the United States, Europe, Australia and New Zealand.
The Pink Glove Competitions have become an international, inspirational phenomenon. The goal of these competitions is to raise awareness about breast cancer, create smiles amongst the people fighting, honour hospital staff and increase funding for the cure, all while wearing pink gloves.
In 2013 the first Pink Glove Competition took place in Europe. Medline hosted the Pink Glove Dance Competition, uniting clinicians, survivors and communities in a unique way to support breast cancer awareness and prevention through the spirit of dance.
In 2016 Medline Europe launched its very first Pink Glove Photo Competition. The goal was simple: each participant (anyone who works in healthcare) could take a picture involving Medline’s pink gloves to promote breast cancer awareness. The picture that received the most votes, i.e. likes, on Facebook was the winner, and the winning image was featured until the next competition began. The Pink Glove Photo Competition is now here to stay; it is hosted every year in Europe!
Winning Photo's European Pink Glove Competitions
'Aquí Están Nuestras Manos y Nuestro Corazón' 'Here are our hands and our heart.'
Planta Oncología – Hospital de León, Spain
‘Esistono mani fatate che possono salvare vite.’ ‘There are magic hands that can save lives.’ Asur 4 Senigallia, Italy
‘There is no risk to getting tested, but for many women it can be a scary and difficult decision. Staying healthy is an act of affection. So put your health in the best hands. And feel the (g)love’.
Feel the (g)love by Dr Anastasia Pazaiti, breast cancer surgeon, Greece
Collaboration with Keep A Breast Europe
As part of our breast cancer awareness activities, Medline is proud of its partnership with Keep A Breast Europe (KABE). KABE is dedicated to empowering young people around the world with breast health education and support.
KABE has developed a mobile application called ‘Check Yourself ’, which provides information about breast health and encourages regular self- checks.
As part of the collaboration agreement, Medline donates funds to KABE from each Generation Pink® exam glove case sold. The funds have been and will be used to promote and sponsor the development and translation of the ‘Check Yourself’ app into German, Spanish and Italian. The German and Spanish apps are now available for download from the iOS and Android app stores.
Show your pink pride and support breast cancer awareness with our pink gloves.